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hello i am
Jennifer Borrayo

Strategic Marketing & Design

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About Me

A seasoned Marketing Director and Graphic Designer with 10+ years of experience crafting impactful brand stories, integrated campaigns, and strategic design solutions across industries including commercial real estate, hospitality, and nonprofit sectors.

I currently lead marketing efforts at DAUM Commercial Real Estate Services, where I was promoted to Marketing Director after just two years. In this role, I oversee a team of designers and marketing professionals, manage high-volume property campaigns, and collaborate with brokers and executive leadership to align marketing strategy with business objectives. I specialize in B2B marketing, leveraging key performance indicators, market data, and consumer behavior insights to build campaigns that are both visually compelling and results-driven.

My design philosophy is heavily shaped by my Hispanic heritage and artistic influences—especially pop art, realism, and abstract expressionism. This multicultural lens allows me to approach branding with authenticity, energy, and a strong sense of storytelling. Over the years, I’ve worked with clients nationwide—from luxury automotive and professional sports brands like BMW and LA Galaxy to nonprofits and creative startups—delivering services that include logo development, brand identity, web design, and social media content strategy.

I’m proficient in Adobe Creative Suite, UI/UX design, and front-end web development (HTML/CSS), with a sharp eye for typography, color, and composition. I also bring extensive experience in photography, print production, and project management—ensuring every detail aligns with a brand’s message and business goals.

Whether I’m leading a high-level marketing strategy, refreshing a corporate identity, or illustrating by hand, I bring passion, precision, and purpose to everything I do.

Education

2010-2012

FIDM

Branding

Jennifer earned her degree in Graphic Design & Branding from FIDM, where she gained hands-on experience in visual storytelling, brand development, and web design. Her training combined creative strategy with technical skills in Adobe Creative Suite and HTML/CSS, preparing her to build impactful designs across digital and print platforms.

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©2026 by jborrayo x jdrart

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